Client: Kings' sandwich shop

Agency: Lasheen Branding & Packaging
Order: Branding & packaging design

A long time ago, maybe 6 years, we didn’t have chance to meet client in fast food market.

Kings’ sandwich shop visit us through referal previous client, and this for us was a great challenges.

challenge to confirm our friend suggestion to kings’, challenge to reenter this market by creative style, and finally challenge as the name is old, exist and familiar specially in fast food.

We ask our client to brief their Competitors , target segment, average prices and the menu items.

We found that they target teenagers lovers of burgers and hotdogs.

So, we create a unique pattern branding with yellow and black image to be different of the market full of red brands.

Also we represent their history through (since 2010), we create the slogan
" kingdom of taste " with its full branding ideas in the menu to be with kingdom theme,
like: - princess fries, Royal sandwich ………...etc.

All of these with youthful fonts and dynamic designs giving the needed feelings.

Enjoy the project.
Waiting your comments.